#47 Frontline Employees as Game Changers in Hospitals
Bettina Kriegl, Herbert Woratschek & Andrea Raab
Bettina Kriegl, Herbert Woratschek & Andrea Raab
Bettina Kriegl, Herbert Woratschek & Andrea Raab
#44 A Cross-National Comparison of Hospitals’ Use of Social Media as a Venue for Service Innovation
Bettina Kriegl, Andrea Raab & Herbert Woratschek
#42 Market-Shaping to Foster Social Change in Ghana
Franziska S. Kullak & Herbert Woratschek
#27 Service Innovation in the Workplace - How Does It Emerge?
Bettina Kriegl, Herbert Woratschek & Andrea Raab
#25 Circular Economy and Circular Business Models in Sports
Julia Fehrer & Anna Gerke
#24 Sporting Activities – the Core of Sport Management
Jan Schönberner & Herbert Woratschek
#23 Platform Business Models in the Logic of Value Co- Creation
Julia Fehrer, Franziska Kullak & Herbert Woratschek
#22 Integrative Branding – Brand Management in The Light of Value Co-Creation
Lars Griebel, Tim Ströbel & Herbert Woratschek
#20 Value in Service Management - Part II: Logic of Value Co-Creation
Herbert Woratschek
#18 Social Context Matters - New insights for Successful Sport Managers in Ticket Pricing
Herbert Woratschek
#17 Engaging with Sports or Engaging in Doing Sports
Markus Buser, Herbert Woratschek, and Victoria Himmel
#14 A New Logic of Value Co-Creation in Sport Management
Herbert Woratschek
#08 The Business Model of Sponsorship Engagement in Sports: Brief and Straight to the Point
Markus Buser, Herbert Woratschek, and Jan Schönberner
SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister