RMI: Sponsorship
#16 How Should Sponsors Decide about Sponsorships?
Jan Schönberner & Herbert Woratschek
#10 Actors’ Influence on Sponsorship Decisions: Roles, Resources and Sources of Power
Jan Schönberner, Herbert Woratschek & Markus Buser
#09 Sponsors’ Buying Center - Sponsorship Decisions in the Logic of Value Co-Creation
Herbert Woratschek, Jan Schönberner, and Markus Buser
#08 The Business Model of Sponsorship Engagement in Sports: Brief and Straight to the Point
Markus Buser, Herbert Woratschek, and Jan Schönberner
#07 What Do Sponsors Gain? – Sport Sponsorship Objectives
Jan Schönberner & Herbert Woratschek
#06 Sponsorship Decisions – Are Managers Honest with Shareholders?
Jan Schönberner, Herbert Woratschek & Guido Ellert
#05 The Logic of Sport Products in Sport Sponsorship
Herbert Woratschek & Lars Griebel
SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister