#40 The Role of Shopping Companions

Franziska S. Kullak, Herbert Woratschek & Daniel Baier

#39 Unpacking the Potential of Social Consumer Job Journeys

Franziska S. Kullak, Herbert Woratschek & Daniel Baier

#31 Fashion Shopping as a Job-to-be-done

Franziska S. Kullak, Daniel Baier & Herbert Woratschek

#30 Jobs-to-be-done Theory and Application

Franziska S. Kullak, Daniel Baier & Herbert Woratschek

SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister