RMI: Brand Management
#22 Integrative Branding – Brand Management in The Light of Value Co-Creation
Lars Griebel, Tim Ströbel & Herbert Woratschek
#13 Brand Management – Traditional brand concepts and brand value creation
Tim Ströbel & Johannes Doenicke
SMAB Relevant Management Insights are edited by Herbert Woratschek & Guido Schafmeister